Integrated Marketing Communications
Change is the order of the day and with it comes rapid evolution in the art and science of business communications. Modern technology may add speed and global reach to the process, yet it has never been more difficult to get a clear message across.
Manhattanville offers a Master of Science degree in Integrated Marketing Communications in response to the realities of the changing business world. In a highly interactive environment, the program is designed to help managers and entrepreneurs develop advanced communication approaches and strategies.
A key theme of the program is the need to integrate communications with an organization’s marketing and financial objectives in order to maintain a consistent brand image and to ensure that a coherent organizational message is delivered to internal and external audiences.